Effectiveness should be based on marketing goals and business objective. All channels are useful for different purpose. To have an effective marketing strategy, you need to be multi-channel. Since customers are present everywhere. Based on my experience this is how I can categorize channels into the funnel:
Customer Acquisition - Search and Social
Branding or Awareness
McKinsey Global Media Report 2015
Digital will become the largest advertising category by 2017 -McKinsey report
McKinsey Global Media Report 2015 from Naveen Kumar C
How to Rank any Local Business Website?
If you own a local business or run an SEO campaign for one, you'll know that it can be tough to drive through lots of traffic to your website.More often than not, the total traffic potential isn't huge but it's dominated by a few big players - especially within the search engines. It's not always feasible to create giant pieces of content that could perform well on social media because this often
August 15, 1947 – First Independence Day of India
Nehruji and Gandhiji at All India Congress Committe (AICC) meeting in July 1946.Mountbatten arrives at Delhi airport and is been received by Nehru and Liaquat Ali on March 25, 1947.
Nehru along with Mountbatten on the first Independence Day in Delhi on August 15, 1947.
Mountbatten swears Jawaharlal
10 future and emerging technology trends in Digital Marketing.
We are at the edge of an evolutionary period, where marketers are evolving and thriving like never before. Brands are trying to reach out to relevant customers to build effective and relevant relationships. They are banking on social media, advertising, search, mailers, videos, podcasts and mobile
Traffic Tactics that won't Cost You a Cent
Are you constantly banging your head in frustration on not receiving all the internet traffic you would like to get to your web site? Are you tormented from information overload listening to all the latest free website traffic tactics and not being able to understand any of it? Are you dejected of
Unknown Facts About APJ Abdul Kalam
Why We Love Abdul Kalam (And You Should, Too!)
Avul Pakir Jainulabdeen Abdul Kalam or all the more famously known as APJ Abdul Kalam is a standout amongst the most compelling identities of India. This previous president of India is a great deal more than only a political figure. He is a researcher,